Focus on concept & strategy

To develop a succesful and desirable product it is fundamental to understand the users’ needs and derive a product vision from them.

This part of the process is key to me and here I bring in my strengths in concept and strategy, while applying my broad set of methods with fun and joy.

Education and Working Experience

Strategic Designer

Iconstorm GmbH
Apr. 2021 – now

Design of a risk assessment application
Tasks: User research, prototyping, working with design system.
Environment: interdisciplinary, international team, scrum methodology.

Social Design Project
Strategic support for the renovation of the community center of the NGO "One Happy Family" in Athens.

M.A. Strategic Design


B.A. Product Design

Umeå Institute of Design, Sweden
Jan. 2018 – Jun. 2018

Industrial design

HfG Schwäbisch Gmünd
Oct. 2015 – Jul. 2019

Human centred design approch,
conception, model making,
training technical understanding

HfG Schwäbisch Gmünd
Sep. 2019 – Mar. 2021

Human Centred Design, Communication Strategies, Designing Innovation, Design Thinking, Strategic Management, Design Research, Visual Thinking, Storytelling


Voluntary social year


f/p design GmbH – Internship
Sep. 2018 – Feb. 2019

Brandbuilding workshops for a start ups
Furniture design
Cooperate design research

Meyer-Hayoz Design GmbH – Internship
Jul. 2017 – Jan. 2018

Design of safety engineering modules, User experience for biotechnology plants, Design drafts for the laundry-drying process

Aug. 2014 – Aug. 2015

Working in an inclusion group, care for people with disabilities